Why It's Important To Ride Out The Storm

I recently wrote a short story with a pretty great plot (as long as my writing group isn't lying to me) that all stemmed from one simple thing: Brainstorming.

Remember in elementary school when your teacher would set aside ten minutes a day for you to brainstorm new ideas for your writing journal or so you could come up with a slightly more creative approach to your essay on the Underground Railroad? I sure do. A good 80% of the time, it worked, too.

And yet, very few writers brainstorm daily or even when they're out of ideas.

Instead, we wait around for inspiration to strike. We do laundry, we go to the store, we sit and stare at a blank screen at the coffee shop. We think, "It'll happen. I'll just ignore it and it'll come forward like a shy deer." When a smidgen of an idea does finally come, we usually stop it before it grows to its full potential. We outline it and worry about the characters to fill the idea, but we never let the idea grow crazy and wild before trimming it back. We wish it to grow inside our defined little box of "my genre" and "things I write".

But if brainstorming proved to be so beneficial as children, why do we so easily turn our backs on it?

The answer is, because it can be difficult.

It's scary to go unbridled into the lightning and thunder. It's dark most of the time. What if we can't come up with any ideas? What if we come up with a ton and they all suck?

These are questions everyone has asked before brainstorming.

And it's true: sometimes, nothing happens.

However, other times bad ideas turn not so bad. They grow and shift and change with each strike of lightning - illuminating themselves a little more to the writer.

I've personally set a goal to brainstorm at least once per week. Rather than getting stuck on my writing and going off to make cookies, grocery shop, or watch Project Runway (admit it, you've been there), I force my creative muscles to flex. I sit down with a timer, gluing my fingers to the keys and my butt to the seat.

And you know what? It works. Pretty soon ideas come and characters show themselves and plots unravel. Pretty soon my brain stops procrastinating and shrieking like a tired two year-old and it starts to have some fun.

That's why we got into this in the first place - it's why we do what we do - because we find writing intoxicatingly fun and we can't stop.

So, next time you're at your rope's end and you want to throw your hands up in frustration, try brainstorming. It may give you a new idea for a poem or novel, or it may help you riddle through the portion of your work-in-progress that has you at a standstill.

Need a new idea? Brainstorm.

Can't think of a title? Brainstorm.

Have an extra ten minutes while the soup boils? Brainstorm.

Incredible things happen when you give your creativity slack like that. You'll bring up things you never thought imaginable. They're all right there in your head, waiting for you to get out of the way so they can be seen.